Key Benefits

Custom Taxonomy Hierarchy
Setup your own audience taxonomy in a hierarchical structure to align with your unique business needs and goals.
Anonymized User Keys
Utilize anonymized user keys to enable advanced audience and campaign reach capabilities for both planning and post-campaign insights reporting.
Secure by Design: Your data on Your Premise
VMAX does not use or store any RAW user data for it's functionality. Instead it uses data structures like bloom filters for targeting and theta sketches for campaign planning/analytics. Convert your RAW user data into bloom filters and theta sketches, or directly ingest bloom filters and theta sketches created by you.
Remarketing and Retargeting
Enable robust remarketing strategies by securely integrating and targeting marketer shopper data for precise and impactful ad campaigns across your inventory. Develop customized retargeting segments to effectively re-engage users based on exposure to specific brands.
Complex Targeting Selections
Utilize advanced combination selection in the Audience component of VMAX to personalize your advertising efforts and enhance relevance for your audience
DMP Connectivity
Use VMAX APIs to connect to the CDP/DMPs of your choice, providing full flexibility and control over additional data and targeting strategies. Additionally publishers can enhance their targeting capabilities by utilizing deterministic audience segments through seamless and readily available connections to platforms like AudiencePro.

Why choose VMAX?

Safeguard user privacy without compromising targeting efficiency. VMAX allows you to utilize audience segments as sketches and filters securely within your premises, eliminating the need for personally identifiable information (PII) data.


Achieve unparalleled ad targeting precision by leveraging metadata analysis of apps and sites. Tailor your ads to seamlessly align with user interests, maximizing impact and effectiveness.