Jakarta, Indonesia – In today's dynamic digital economy, Telkomsel - Indonesia’s premier telecom provider, continues to lead with its commitment to innovation, compliance, and consumer trust. Telkomsel recently partnered with Vserv, to leverage its pioneer product VMAX - a suite of Monetisation Apps, to launch a secure, future-ready adtech platform that prioritizes user privacy, user experience and complete control.
The partnership is built on a bold ambition — to give Telkomsel full control over its ad operations, enable advanced audience targeting, and accelerate revenues, all while maintaining compliance with IT, data, and infrastructure mandates. VMAX delivered a managed, on-premise ad server deployment, tailored to Telkomsel’s enterprise-grade requirements.
With lightning-fast ad delivery, premium platform coverage across Android, iOS, Web, and IPTV/CTV, and bespoke capabilities, Telkomsel now offers advertisers a robust and transparent path to reach their audience at scale.
The deployment also included first-party audience targeting and advanced mediation to increase advertiser mix and boost yield, while maintaining total transparency over delivery and cost.
“Our expectations were clear and aligned with Telkomsel’s vision to be the leading digital telecommunications provider — we aimed to build a digital advertising monetization ecosystem with complete control, compliance, speed, and transparency. VMAX didn’t just meet these expectations — they exceeded them,” said Arief Pradetya, Vice President Digital Advertising, Wholesale and Interconnect at Telkomsel. “They offered us a fully secure, on-premise solution that integrates across all platforms while maintaining full compatibility with our internal IT and data frameworks. With their support, we are redefining ad monetization at scale.”
The category requires a telco-grade adtech stack that doesn’t compromise on performance or security. Our partnership with Telkomsel isn’t just another deployment — it’s a blueprint for how telcos can build a transparent, compliant, and agile adtech platform,” said Ashay Padwal, Co-Founder & Chief Product & Tech Officer at Vserv.
Narayan Govindram Jaesingh, Chief Business Officer at Vserv, added, “At Vserv, we have been on a mission to provide a range of cutting-edge adtech solutions to leading enterprises worldwide. The Vserv–Telkomsel partnership is an example of how a future-forward telco can accelerate its adtech ambition, and we’re super excited to empower them. Indonesia is a vibrant US$ 3Bn+ digital advertising market and is growing rapidly. Agencies and Marketers now have a compelling avenue to achieve their marketing goals.”