Dhaka, Bangladesh – Vserv by introducing its cutting edge adtech stack VMAX, has become a cornerstone in Grameenphone’s digital transformation journey. As value creation models evolve in the digital economy, VMAX has empowered Grameenphone—Bangladesh’s leading telecom and digital service provider—to build a cohesive infrastructure that unlocks new avenues for digital value across its ecosystem.
Designed to meet both regional and global data privacy standards, VMAX offers a high-speed, centralized platform that ensures scale and performance without compromise. Its capabilities span ad delivery across Android, iOS, Web, and Connected TV (CTV), providing full transparency and complete control—exactly what Grameenphone was seeking in a strategic partner.
The partnership includes custom development capabilities, premium support, and a shared commitment to building scalable digital solutions — not only within Grameenphone’s ecosystem but also across Bangladesh’s broader digital landscape.
The partnership includes custom development capabilities, premium support, and a shared commitment to building scalable digital solutions — not only within Grameenphone’s ecosystem but also across Bangladesh’s broader digital landscape.
“Our partnership with VMAX marks another strategic leap in modernizing Grameenphone’s digital infrastructure.” said Niranjan Srinivasan, Chief Information Officer (CIO) at Grameenphone. “It enables us to harness data responsibly, drive smarter engagement with agility, and unlock new growth opportunities across our digital business. It’s a game-changer in terms of capability and overall digital experience.”
Solaiman Alam, Chief Product Officer, at Grameenphone added “At Grameenphone, we are committed to driving the next wave of digital innovation in shaping a future-ready Bangladesh. Our partnership with VMAX reflects this vision—enabling us to build a high-performing AdTech ecosystem that recommends relevant products with better user experience and also empower local businesses and contribute to the ongoing digital transformation of Bangladesh. VMAX solution enables Grameenphone to realize value across its MyGP app—the country’s largest digital distribution platform—as well as its content platforms and partner ecosystems, all through a centralized infrastructure aligned with global and regional privacy frameworks.”
Ashay Padwal, Co-founder & CTO, Vserv VMAX is built for telco-grade scale — and we’re excited to bring this innovative solution to Bangladesh with an industry leader like Grameenphone. From intelligent delivery to transparent performance — the future of digital advertising demands infrastructure that’s built to last. Together, we’re enabling brands to tap into superior audience selection filters, high-quality inventory across channels, with robust performance and transparency at the core.
Narayan Govindram Jaesingh, Chief Business Officer, Vserv Local businesses are doubling down on digital growth — and efficient, high-performing marketing will define who wins. With the Vserv–Grameenphone partnership, we’re unlocking a new era of empowering local businesses to increase advertising efficiency in Bangladesh. This is more than scale — it’s about elevating marketing for every brand looking to grow with impact. This collaboration empowers marketers with better control, higher efficiency, and outcomes that fuel real business growth.
With this initiative, Grameenphone is setting a new benchmark for telco-led, privacy-first value creation—establishing a forward-looking model that is poised to shape the future of digital ecosystems across the region.