Carousels have become one of the most widely used UX components across websites and mobile apps & CTV. Their interactive, swipeable design not only enhances user engagement but also provides an intuitive way to showcase content. Given their ability to capture attention, carousels are increasingly being leveraged for advertisements, offering superior engagement and higher monetization opportunities.
Why Carousels Work for Ads
The carousel layout naturally aligns with ad formats that showcase multiple ads from different marketers in a single placement. Whether it's display, video, or native ads, carousels offer an immersive experience that keeps users engaged. By displaying a variety of ads within a single component, publishers can drive better engagement, improve fill rates, and maximize revenue potential. Additionally, by serving multiple ad impressions within a single session, VMAX Carousel maximizes monetization opportunities per user visit.
The Challenge of Integration
Despite the benefits, integrating a carousel into a website or app requires significant effort. Customizing it to fit different design needs, optimizing its transition effects, and ensuring it delivers seamless ad performance can be time-consuming. Publishers need a solution that makes implementation easier while maximizing revenue potential.
Introducing VMAX Carousel: A Plug-and-Play Solution
To address these challenges, VMAX has launched an easy-to-integrate Carousel extension, enabling publishers to take full advantage of this high-performing ad format. The VMAX Carousel supports display, video, and native ads, providing flexibility to publishers looking to enhance user engagement and revenue simultaneously. It is designed for optimal performance with lazy-loading and to adapt to various screen sizes and orientations, delivering a consistent experience across mobile, tablets, desktops, and connected TVs.
Customization & Monetization Features
The VMAX Carousel plugin is designed with publishers in mind, offering a range of customization options:
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Swipe duration control: Adjust how long each ad remains visible before transitioning.
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Flexible card display: Choose the number of cards displayed at a time to fit your UX.
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Smooth transition effects: Customize animations to align with the website or app’s design.
The VMAX Carousel component enables publishers to maximize revenue by seamlessly integrating direct brand deals, product promotions, and third-party demand sources. By supporting multiple types of promotions within a single ad unit, it enhances competition for placements, driving higher eCPMs and increased monetization opportunities. Additionally, making inventory available to third-party demand sources helps monetize remnant inventory, while spot-driven pricing creates a competitive ad environment that further boosts revenue.
On the monetization front, VMAX Carousel supports all demand types including direct deals, programmatic demand and network partner monetization, ensuring optimal revenue generation. The module also provides a wide range of callback functions, allowing publishers to fine-tune ad delivery, track performance, and optimize fill rates.
Unlock the Power of Carousel Ads
With VMAX Carousel, publishers no longer need to spend time and effort on complex integrations. They can now deploy a high-impact ad format effortlessly while maintaining full control over customization and monetization.
Ready to enhance user engagement and maximize ad revenue? Integrate VMAX Carousel today and experience the difference!